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Video Portal

League Management in Sports: Joy Bhattacharjya
26
60 mins

INR 1150

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• Understand the working of the IPL
• Insights on Sporting leagues:
• CCL(Celebrity Cricket League)
• BPL
• IPTL
• IIM
• Premier League
• What Needs to Work in Sports Leagues

Joy Bhattacharjya: Joy is the Project Director for the FIFA U17 World Cup in India. He was working with Kolkata Night Riders since the inception of The IPL and was part of two championship teams with the Kolkata Knight Riders. He was a part of the team that put together ESPN Star Sports' production team in India and helped create and execute properties like the ESPN ratings, Super Selector and Dream Job

Sports Broadcasting & Media Rights: Julian Jackson
26
88 mins

INR 1150

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• Overview of Media Rights Business
• Perspective of Buyer : Cricket
• Perspective of Rights Holder: BWF
• Perspective of Agent: WWE

Julian Jackson: Julian is the MD of Content Matrix. He is a proven leader of Asian and International media organisation. He offers expertise in developing successful growth strategies and training both individual and team leaders in digital content broadcasting, creation, acquisition, sponsorship and distribution.

Sports Law: Amrut Joshi
26
102 mins

INR 1150

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• Commercial Contracts in Sports
• Sponsorship Agreements
• USTA & Olympus
• FIFA & MasterCard
• Brand Endorsement Agreements
• Player Management Agreements

Amrut Joshi: Amrut is the Founder of GameChanger Law Advisors. He provides solutions on Football Business Consulting, Cricket Business Consulting, Sponsorship Consulting, Digital Marketing, Anti-Doping Advisory and Corporate Partnerships. Showcase cutting edge research and content in the fields of sports law, sports management and sports marketing

Sports Law: Shivam Singh
26
80 mins

INR 1150

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• Introduction to Sports Law
• Dispute Resolution in Sports
• Public Interest Litigation in Sports
• Rajiv Dutta, Senior Advocate v. Union of India & Ors – Delhi High Court
• Loksatta Movt and Anr. v. State of Maharashtra and Ors. (Bombay HC & Supreme Court)
• BCCI v. Cricket Association of Bihar & Ors
• The Serie A Scandal - Calciopoli

Shivam Singh: Shivam is a Counsellor on Sports Law and Dispute Resolution. His clients include broadcasters, sports federations, sports merchandisers, athletes and private enterprises working in the sports sector. He delivers guest lectures in sports law at law schools in India. He is a Sports Law Faculty, Columbia University and Sports Law Visiting Researcher (Harvard Law School).

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Athlete Representation : Howard Clare
26
120 mins

INR 1150

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• Understand the concept of Athletes as Brands
• Role of Player Agents in Sports
• Third Party Ownership in Football
• Athlete Sponsorship & Image Rights

Howard Clare: Howard is Former Head of Licensing at Liverpool FC. His previous experience includes working with world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros. He Set up his own Branding and Licensing consultancy in 2009. He specialises in Brand Extension and Licensing in various segments.

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Broadcasting Rights in Sports : Howard Clare
26
120 mins

INR 1150

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• Understand the concept of Broadcasting in Sports
• Different types of Broadcasting rights
• Broadcasting Ecosystem with Stakeholders
• Perspective of Sports Body
• Perspective of Media Company
• Trends in Sports Broadcasting

Howard Clare: Howard is Former Head of Licensing at Liverpool FC. His previous experience includes working with world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros. He Set up his own Branding and Licensing consultancy in 2009. He specialises in Brand Extension and Licensing in various segments.

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Economic & Financial Management in Sports : Raman Grover
26
139 mins

INR 1150

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• Understand the Economics in Sports
• Understand Profit & Loss statements : European Football
• Business Models & Ownership Structures
• Raising Long term finances in sports
• Analysing Financials in Sports

Raman Grover Raman is the CEO, South East Asia at Baseline Ventures. Raman is a qualified Chartered Accountant. Raman brings with him a wealthy experience and understanding of sports, media and sponsorships business. He has been involved as the CFO with Zee group, a multi-million media conglomerate group in India, Total Sports Asia and later in Singapore has been involved with a Glory Sports, a major global sports and media property.

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Sports Branding & Stadium Naming Rights : Howard Clare
26
109 mins

INR 1150

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• Understand Sports Branding
• Brand Creation
• Brand Positioning in Sports
• Brand Identification
• Brand Extension
• Protecting Sports Brands
• Stadium Naming Rights

Howard Clare: Howard is Former Head of Licensing at Liverpool FC. His previous experience includes working with world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros. He Set up his own Branding and Licensing consultancy in 2009. He specialises in Brand Extension and Licensing in various segments

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Stadium Naming Rights : Hiren Pandit
26
52 mins

INR 1150

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• Impact of Stadium naming Internationally
• India’s First Branded Stadium

Hiren Pandit Hiren is the COO of the sports infrastructure , IP and consulting company TransStadia. Prior to that he was a Managing Partner at GroupM where he was responsible for driving the entertainment and sports practice.

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Licensing in Sports : Howard Clare
26
110 mins

INR 1150

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• Understand Licensing in Sports
• Licensing Models in Sports
• Global Licensing Market in Sports
• Strategic Licensing process

Howard Clare Howard is Former Head of Licensing at Liverpool FC. His previous experience includes working with world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros. He Set up his own Branding and Licensing consultancy in 2009. He specialises in Brand Extension and Licensing in various segments

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League Management in Sports: Howard Clare
26
134 mins

INR 1150

Inquire Now

• Understand Sports Leagues
• Models of Sports Leagues
• Revenue & Success Metrics of Sports Leagues
• Stakeholders and Governance of Leagues
• Steps to Create a Successful League

Howard Clare Howard is Former Head of Licensing at Liverpool FC. His previous experience includes working with world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros. He Set up his own Branding and Licensing consultancy in 2009. He specialises in Brand Extension and Licensing in various segments

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Licensing in Sports Guest: Howard Clare
26
74 mins

INR 1150

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• Case Study Liverpool FC
• Licensing Strategy
• Licensing Agents
• International Markets

Howard Clare Howard is Former Head of Licensing at Liverpool FC. His previous experience includes working with world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros. He Set up his own Branding and Licensing consultancy in 2009. He specialises in Brand Extension and Licensing in various segments

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Event Management: Sanket Bhatt
26
81 mins

INR 1150

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• Events Overview
• Objectives , Values & Roles
• Production of Events
• ONYX
• The Music Run

Sanket Bhatt: Sanket is Founder/CEO - Dhinchak Media LLP Ventures. He has produced top events all over India. Started his own event management company called "Mokshwrts" at the young age of 16.

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Social Media & Sports Journalism : Howard Clare
26
124 mins

INR 1150

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• Social Media & Sports
• Usage of Social Media Platforms in Sports
• Promotion at different levels
• Leveraging & Negative Impact Of Social Media
• Journalism in Sports

Howard Clare: Howard is Former Head of Licensing at Liverpool FC. His previous experience includes working with world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros. He Set up his own Branding and Licensing consultancy in 2009. He specialises in Brand Extension and Licensing in various segments

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Social Media & Sports Journalism : Rashi Kakkar
26
60 mins

INR 1150

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• Social Media & Sports Relationship
• What makes social media so powerful
• Leveraging social aspects of Sports

Rashi Kakkar Rashi is an experienced professional in the fields of strategy consulting (Bain & Co), sports management (Total Sports Asia) and brand consulting (Futurebrands). She is very passionate about sports and writes regular columns for leading Indian publications such as Firstpost.com, Swarajya Magazine and ScoopWhoop.com She specialises in Brand solutions, Digital marketing, Sports & events marketing and Business design.

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Sports Event Management : Howard Clare
26
136 mins

INR 1150

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• Understanding Sports Events
• Planning a sports event
• Sources of Revenue for Sports Events
• Marketing an Event
• Executing a Sports Event

Howard Clare Howard is Former Head of Licensing at Liverpool FC. His previous experience includes working with world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros. He Set up his own Branding and Licensing consultancy in 2009. He specialises in Brand Extension and Licensing in various segments

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Sports Marketing, Sponsorship & Partnership : Howard Clare
26
188 mins

INR 1150

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• Sponsorships & Partnerships in Sports
• Types of Sponsorships
• Sponsorship process
• Owners Perspective
• Sponsorship Activations in Sports
• Ambush Marketing in Sports
• Sponsorship Landscape in India

Howard Clare Howard is Former Head of Licensing at Liverpool FC. His previous experience includes working with world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros. He Set up his own Branding and Licensing consultancy in 2009. He specialises in Brand Extension and Licensing in various segments

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Sports Retail & E-Commerce : Howard Clare
26
108 mins

INR 1150

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• Understanding Sports Retail and how it has changed
• Retail Strategy’s
• Understanding Ecommerce in Sports

Howard Clare Howard is Former Head of Licensing at Liverpool FC. His previous experience includes working with world class brands including BMW, Ford, CNN , Daily Telegraph, Land Rover, Aston Martin , Nintendo and Warner Bros. He Set up his own Branding and Licensing consultancy in 2009. He specialises in Brand Extension and Licensing in various segments

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Sponsorships & Partnerships : Tuhin Mishra
26
32 mins

INR 1150

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• ATP & Infosys
• The Music Run
• Chennai Super Kings
• SriLanka & West Indies Cricket

Tuhin Mishra: Tuhin is the Co Founder and Managing Director of Baseline Ventures. He has a rich and diversified experience in media, sports and broadcasting . He has worked with J Walter Thompson/Group M, McCann Ericsson, Time Warner, IMG and Total Sports Asia where he was the Managing Director of the Indian Sub Continent.

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Sports & Retail : Madan Mohapatra
26
74 mins

INR 1150

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• Building Brands through Sports
• From a Brand’s Lens
• Why does a Brand associate with Sports
• Retail & Sports
• International Perspective

Madan Mohapatra: Madan is the Head-Customer Strategy at Future Group. He has been an architect to 21 brand launches/re-launches across 14 product categories.

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For any queries, please write to info@probaseline.net or call us at 080-395-11352